Sony targets self-driving car technology

17th of February 2015

A niche product that most consumers will never notice has helped propel Sony’s share price to a near five-year high: image sensors.The Japanese electronics and entertainment group has long ceded its leadership in portable music players and television to Apple and Samsung, but image sensors — the eyes of a smartphone camera — remain one of the few areas where Sony remains the leader.Now, Sony hopes to replicate that success in cars.The company recently invested about Y100m ($842,000) to buy a roughly 2 per cent stake in ZMP, a Japanese start-up making robot cars. The two companies hope to develop self-driving car technologies by combining Sony’s expertise in image sensors with ZMP’s robotics know-how, according to people familiar with the deal.

Financial Times